Reference no: EM132233993

1. Phoebe was asked to bring a can of food for the local food bank as the “price of admission” for a certain ceremony. This is an example of _____.

A. Ownership utility B. Organization marketing C. Person marketing D. Cause marketing

2. A mission can be defined as an essential purpose that differentiates one company from others.

True False

3. A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

True False

4. An organization creates a customer through a three-step approach: identifying needs in the marketplace, finding out which needs the organization can profitably serve, and developing goods and services to convert potential buyers into customers.

True False

5. An example of a threat to a firm discovered by a SWOT analysis might be:

A. the narrow product line produced by the firm. B. the chance to acquire firms with the needed technology. C. the entry of new competitors in the industry. D. the presence of cost advantages due to advanced technology.

6. An example of a threat to a firm discovered by a SWOT analysis might be:

A. the narrow product line produced by the firm. B. the chance to acquire firms with the needed technology. C. the entry of new competitors in the industry. D. the presence of cost advantages due to advanced technology.