Reference no: EM133167807

Listed below you will find some WEAKNESSES and THREATS for Starbucks, read them carefully then proceed to answer the questions that follow:

Starbuck Weakness:

1. Customers not willing to wait in long lines at stores during morning rush hour and lunch hour.

2. Coffee dominant business with a poor reputation for creativity around new product and companion product development.

3. Too dependent on word of mouth to create brand awareness.

Starbucks Threats:

1. Better value offered by local coffee house shops and national companies like Dunkin Donuts and McDonalds McCafe.

2. Downturn in the economy can decrease customer traffic and spending.

PART I : MARKETING ASSIGNMENT QUESTIONS

1. Assume you are the Vice President of Marketing for Starbucks. Select 1 Weakness and 1 Threat from the list provided above, and explain how you would recommend taking that selected weakness and turning it into a strength and the selected threat and turning it into an opportunity.

Part 2:

Provide 2 explanations as follows:

a) Explain how the weakness turned into a new strength would impact the disciplines of Marketing, Finance, Management and Operations.

b) Explain how the threat turned into a new opportunity would impact the disciplines of Marketing, Finance, Management and Operations.