We will explore the effectiveness of sales promotions

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Reference no: EM132300741

In this discussion, we will explore the effectiveness of sales promotions such as weekend sales; buy one, get one free; loss leaders or coupons. Retail stores have gotten into the habit on offering merchandise sales almost weekly or offering cash back. How effective is this strategy? For a while JC Penney discontinued sales and coupons, but stores such as Kohl’s and Macy’s have continued them. Both also offer bonus cash opportunities. Bed Bath and beyond is considered halting their coupon offers. What is the impact of these sales promotions on the annual sales for retailers? These offers are made available in newspapers, magazines, online, and via Facebook. You may want to take a quick look at the some of the articles on the web.

Manufacturers of consumer goods also use sales promotion. They do so by offering coupons in the paper or online for consumers to use at retail outlets. They also discount products to the retailer so they can feature in the stores' sales promotions.

Reference no: EM132300741

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