Reference no: EM13837568
Assignment- Customer Relationship Management & the Internet
Step 1-
Locate online and read the wall Street Journal article titled "Smile! Marketing Firms Are Mining Your Selfies."
You will need to exercise some creativity in getting access to the article. The Wall Street Journal (WSJ) allows access to the article only by subscription. You do not want to spend money on subscribing to the WSJ, and there are multiple sites online that have reprinted the article such that it can be accessed for free. Locate any such site that provides access to the entire article, and read it. (Helpful hint: one such site is picturegenome.com).
Step 2-
Also locate and read a second Wall Street Journal article titled "'I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade!" This article can be read in full for free, without a subscription. You can locate it with a Google title search.
Step 3-
After you have read the two articles, answer these questions:
Question 1: Summarize, in your own words, the different ways in which companies are using information gleaned from the internet to acquire customers, develop customers, and retain customers.
Question 2a: Name one other company that you think would be able to use information mined from the internet in its customer service initiatives. For this company, describe specific ways in which data mined off the internet could be used in their CRM operations.
Question 2b: Pick any company or organization unrelated to SUU. Contact someone in the company/organization and find out how they mine data from the internet to better serve their customers.
|
Theoretical computer science:
: Theoretical Computer Science: Q: For languages A and B, let the perfect shuffle of A and B be the language {w | w = a1b1....akbk, where a1...ak ∈ A and =b1...bk ∈ B, each ai, bi ∈ Σ }
|
|
Problem regarding the expected returns of portfolio
: 1. You own a portfolio invested 12.35% in Stock A, 12.21% in Stock B, 12.87% in Stock C, and the remainder in Stock D. The betas of these four stocks are 1.49, 0.74, 0.58, and 1.45. What is the portfolio beta?
|
|
Write an individual essay paper on ehrs
: The student will write an Individual essay paper on EHRs: include history, implementation challenges and benefits. (3-4 pages double spaced due at the beginning of session 8).EHR: Electronic Health Record
|
|
What was the nature of foreign trade
: What was the nature of foreign trade during 300 bc & 300ad?
|
|
Ways in which companies are using information gleaned
: Summarize, in your own words, the different ways in which companies are using information gleaned from the internet to acquire customers, develop customers, and retain customers
|
|
Recalculate the customer level operating profit
: Calculate the customer level operating profit for each of the above merchandising firms based on the actual number of orders written - Prepare a customer profitability analysis ranking the firms from most to least profitable showing the level of ne..
|
|
Identify the concepts you found to be most interesting
: Describe other lessons you have learned in this course or topics in which you have developed an interest. Identify the concepts you found to be most interesting.
|
|
The role of secularization in the global financial crisis
: The Role of Secularization in the Global Financial Crisis of 2007-2010
|
|
Describe the firm and explain why you chose it
: Explain the way in which it excels in the category you have associated it with and how that has contributed to its success. Provide examples from your research and experience.
|