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Way of sharing ideas and experiences

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Communication is our way of sharing ideas and experiences with other individuals, groups, and institutions. Public relations is very much a communication process and effective communication is at the core of strategic public relations practice.

  • Think about a controversial topic that has been in the news lately, such as the legalization of drugs or the proposed limits on the size of soft drinks.
  • Choose one issue and one stance on that issue. Considering the communication theories outlined in the chapter, explain which you believe would be best to use in your PR situation.
  • Discuss how you would use that theory to convince people to adopt your viewpoint.

Reference no: EM131200667

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