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Assignment:
"Create a"
1. Watch the YouTube video, "Welcome to the Coolest Starbucks in the World - powered by Alibaba".
a. How does the introduction of technology in the Starbucks Reserve positively impact consumer behavior with respect to moving the consumer through the buying process to purchase?
b. Do you see any challenges in moving the consumer to purchase in the technology model that is used in the Reserve?
A summary of the video: The video "Welcome to the Coolest Starbucks in the World - powered by Alibaba" likely showcases a unique Starbucks store in China that collaborates with Alibaba, a Chinese multinational conglomerate. This Starbucks store probably integrates advanced technology like Alibaba's e-commerce and payment platforms, offering a high-tech and innovative customer experience. Features might include mobile ordering, virtual reality, interactive menus, etc., and emphasizing the fusion of coffee culture with cutting-edge technology to create a futuristic café environment.
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