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Assignment:
I. Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.
II. View "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been tasked to expand the target market from a local to global presence. Currently, the company cookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would enable your company to successfully market the product to an international audience. In replies to peers, discuss additional components that could be applied to make the strategy more effective.
A description of blue ocean strategy and its importance, A product or service that might be considered a blue ocean move and why
How might an integrated social media strategy, which leverages all three (3) media types (visual, video, and text), create more consistent and stable marketing
Explain Strategic Entrepreneurship and Identify and discuss some of the ways that Amazon.com has demonstrated strategic entrepreneurship and innovation
What would be the net value (or incremental value) of implementing a program that doubled the likelihood that a person would hire a personal trainer?
Evaluate the company's current financial plan,including charts and/or graphs showing financial data from the struggling company and make recommendations.
Based on: Tribute Magazine: Tribute Plays a Leading Role in Movie Theatres Across Canada
1.You have recently been promoted to be director of advertising for the Timkin Tool Company.
Compare and contrast two leaders who have shaped the culture and values of their organizations through ceremonies, stories, symbols, language,
How you have segmented the market and why you have chosen your target market. How you are going to position your coffee shop in the market
Explain how to position product/service in the market. Explain how to prepare a position statement for a company in the household industry
What are the different performance appraisal methods? the one you find to be MOST effective (and tell us why) and the one you find to be LEAST effective
How many sales people will you hire and how will you distribute them across channels - how much is your promotion budget and what channels will it be applied in?
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