Watch the video called story of stuff

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Reference no: EM133223366

Assignment:

1. Why is it so important that channel members act as partners towards a common goal? Discuss with examples. (Consider the potential channel conflicts that may arise between channel members while discussing your answer).

2. Each promotional tool (advertising, sales promotion, public relations, personal selling, direct marketing) has strengths and weaknesses. If you are opening a new restaurant in RGV (or in your home town), how would you decide about your promotional mix (how much advertising, PR, etc.)? Discuss your answer explaining the strengths and weaknesses of different tools.

3. Watch the video called "Story of Stuff." How did the video influence you and what are your recommendations? Share your personal feelings and opinions.

Reference no: EM133223366

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