Was this distributive or integrative negotiation

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In June 2013 Disney bought Lucas Films, owner of the Star Wars brand, for approximately $4 billion in cash and stock. After collecting relevant information from reliable public sources answer the following questions concerning this case with appropriate referencing. Question 1: Was this a distributive or an integrative negotiation? Did each side treat the negotiation as integrative or distributive? Was the approach each side chose correct or not?

Reference no: EM132188891

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