Was this buying situation a b2b or b2c

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Reference no: EM133406713

Assignment:

Discuss a technology purchase such as a fitness tracker, laptop, or software made by consumers for work or home. What is the consumers buying, and decision process please answer these questions?

Was this buying situation a B2B or B2C? Why? What are the characteristics of your situation that fit the B2B or B2C context?
How would marketers categorize this purchase in terms of consumer offerings (e.g., type)?
Was this a low-involvement or high-involvement purchase decision? Why?
Did they engage in limited problem solving or extended problem solving? Explain.
Is this B2B buying situation,

Reference no: EM133406713

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