Was there an ethical breach by toyota in not coming forth

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Was there an ethical breach by Toyota in not coming forth when the problem with acceleration was first reported, or was it simply a series of poor business decisions? Or was it both? Substantiate your response. Given the current situation, what would you suggest that Toyota do to ensure that its marketing practices are seen by its publics as ethical and above board? At the same time, how should Toyota market itself to regain consumer trust that has been shaken by the many deaths that resulted because of the initial gas pedal defect?

Reference no: EM13221046

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