Was the event an advertisement

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Reference no: EM131664019

1. Recall the discussion of special events and so- called pseudoevents. Was the Yahoo! billboard tactic a pseudoevent?

2. Adweek magazine called the special event “a live ad.” Was the event an advertisement? Would that mean it wasn’t public relations?

3. If you had been able to help Fleishman-Hillard promote the special event, what tactics besides the b-roll, media advisory, and radio contest might you have used?

4. Using the communication model described in this chapter and in Chapter 5, can you describe source, message, channel, receiver, feedback, and noise for this special event?

Reference no: EM131664019

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