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Gillette's last ad campaign "We believe: the best man can be" launched earlier this year, shows a perspective on modern manhood as part of a general shift to the slightly modified tag "The best a man can Get." The video begins with images of notably disturbed-looking men, while the narrator refers to bullying, sexual harassment and toxic masculinity. Then he asks the question "Is it the best a man can get?" The viewer sees depictions of a range of very ugly and negative behaviors, including bullying, fighting, sexual harassment, and glaring interference with a woman speaking in the workplace. The announcement goes on to say that it is time for men to stop making excuses and renounce the idea that "boys will be boys." Gillette concludes that by calling and showing images of men blaming other men and emphasizing that today's boys will be tomorrow's men. The ad has generated strong reactions on social channels, and the brand is facing a wave of reaction to the ad. Was Gillette marketing strategy a good or bad?
Will some types of social media grow in popularity and usefulness to marketers while others decline? What are the major factors in the growth or decline of an individual social media site?
question 1an easily identifiable demographic group which is often targeted by marketers is college students. do you
Compute the total dollar return earned from a bond's coupon interest and the reinvestment of coupons from issue date to end of period 3.
Discuss the role of social media in relationship marketing. Use theory and examples to demonstrate you understanding. What is social media? The importance of social media? How to maintain the loyalty of customer to the company
Do you think that cultural differences between nations are more or less important than cultural variations within nations? Under what circumstances is each important?
question 1. discuss what brand elements would be most useful for differentiating your companys brand from competing
1.convergence of mediahow has the convergence of media discussed influenced the media writing and editing processes?
Identify competitive products or services. Identify market forces or factors that may support or challenge the new product. Assess the product or service versus the competition and market forces.
Discuss how the breach occurred, what information was obtained, the identity of the suspected hackers, and how the "hacked" information was probably used.
What are the advantages of social-media in comparison to traditional media for advertisers and Do you think that TV and magazine advertising will suffer due to the increase of social-media advertising
What is meant by "Brand Equity" and how does this fit in to "Positioning" of the product? Give an example
Reliance on price as a predictor of quality seems to occur for all products. Does this mean that high-priced products are superior? This exercise (and worksheet) will help you examine the price-quality relationship for a simple product: canned good..
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