Warranty claims and improve customer satisfaction

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Reference no: EM131456527

Ford car manufacturer’s objectives are to reduce costs associated with recalls, warranty claims and improve customer satisfaction. Through conversations with plant engineers, who are the technical experts in vehicle manufacturing, the researchers are able to formulate specific business problems, such as the following: Are there interdependencies among warranty claims? Are past warranty claims associated with similar claims in the future? Is there an association between a certain type of claim and a particular garage? The plan is to apply appropriate data mining techniques to try to uncover these and other possible associations. What Data Mining processes and tasks would you execute to gather useful information for business executives to apply to their business? (Hint: Refer to CRISP and KDD processes and sub-tasks.) can you type your answer.

Reference no: EM131456527

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