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Warby Parker
1. In reading Sell Your By-products, Jason Fried and David Heinemeier Hansson argue that "When you make something, you always make something else [too]" - that is, a by-product. In their case, for example, building their business created experience-a by-product-which they wrote down in a book and then sold. In your opinion, what are some "by-products" that Warby Parker may be creating that they could sell?
2. Are there other markets, beyond eyewear, where Warby Parker's business model would work? Come up with 1 - 2 ideas of other markets where you think Warby Parker could successfully apply its business model.
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