Reference no: EM13760931
1. Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product's name, trademark, colour, shape, packaging, labelling, and any characteristics that you deem relevant.
2. Describe the company's target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.
3. Describe both the company's Unique Selling Position (USP) and its marketing objectives.
4. Analyze the pricing strategy relative to the company's pricing objective, and internal and external factors that could affect the pricing of the company's products or services.
5. Determine the distribution strategy in terms of your target market, location, and selection of distribution channels
6. Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity
7. Recommend three to four (3-4) action steps that you could take in order to move your plan forward.
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Determine the dm and dl budgets
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Type of technique
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Commuter service-maintain customer satisfaction
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