Reference no: EM132358418
Discussion Post: Go to the Module One Resources folder/Business News Sources for Assignments. Inside that folder are links to online sources of business news: the Wall Street Journal, Businessweek, Fortune, Reuters Business News Headlines, and CNN Business. Select one of the links (or ask your professor if you would like to use another credible business source) and identify an article featured on the website that relates to at least five of the key concepts listed here:
Chapter 13 major concepts are: brand name, business-to-business market, consumer market, customer relationship management, marketing concept, marketing mix.
Chapter 14 major concepts are: break-even analysis, competition-based pricing, concept testing, everyday low pricing, high-low pricing.
Chapter 15 major concepts are: channel of distribution, direct marketing, direct selling, marketing intermediaries, supply chain, utility.
Chapter 16 major concepts are: advertising, integrated marketing communications, promotion mix, public relations, pull strategy, push strategy.
Then explain in 7-10 sentences why the article you have selected relates to the concepts you chose. You must use proper grammar and punctuation, and your work must be in your own words; you are not permitted to simply copy and paste the content from the article. At the end of the post, include the link to the online article referenced in your post.
Discussion Response: Review all of the Module One Discussion Posts. Select another student's post to comment on. Then explain in 7-10 sentences why the post you have selected relates to at least five concepts below you didn't use in the discussion post:
Chapter 13 major concepts are: brand name, business-to-business market, consumer market, customer relationship management, marketing concept, marketing mix.
Chapter 14 major concepts are: break-even analysis, competition-based pricing, concept testing, everyday low pricing, high-low pricing.
Chapter 15 major concepts are: channel of distribution, direct marketing, direct selling, marketing intermediaries, supply chain, utility.
Chapter 16 major concepts are: advertising, integrated marketing communications, promotion mix, public relations, pull strategy, push strategy.
You must use proper grammar and punctuation, and your work must be in your own words.