Walk through the store and identify one brand

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Reference no: EM133539801

Questions

1. Walk through the store and identify one brand in cereal you consider to be weak in its category and one brand you consider to be strong.

2. For your post, document your reasons for each one.

3. For the weak brand, suggest prescriptive marketing measures that, with your profound knowledge of brand management now, could help strengthen this brand.

Reference no: EM133539801

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