Waging a price bidding war for your clients business

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As the new sales manager for a medium-sized manufacturer, you are quickly finding out why you got the job so easily. You've been on the job for only three weeks, but already your salespeople are complaining that the competition is able to outbid you (i.e., cut prices) to the point where they say their current clients are threatening to leave unless the company lowers its prices as well. You could have a major problem on your hands unless you do something.

How can you avoid waging a price bidding war for your client's business? Which leadership styles would you utilize?

Reference no: EM131486504

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