Reference no: EM131004 , Length: word count:200

VRIO analysis for Apple Company.

VRIO analysis

Value

There are several features that become as Apple's strengths which help to defend from external threats and keep a position of leader on the global market. These features are the finest quality of products, efficiency of production, customer loyalty and innovations.

Rarity

Comparing Apple to other electronic manufactures, it becomes obvious that Apple has those resources and competences which other firms do not possess. For instance, patented operating systems developed by Apple are only programmed into Apple's products.

Imitability

All Apple's products, technologies, design and operating systems are protected by various patents. Moreover, technologies developed by Apple will require huge investments from others who wish to imitate something similar or better. Therefore, company has a competitive advantage in the global market.

Organization

Apple Company has achieved the worldwide success through the effective and wise use of its resources. The organizational structure of the company and its management mechanisms allow to reach company's goals. Moreover, there is a good working relationships and pleasant working environment which are encourage and motivate employees to contribute to the achievement of competitive advantages.