Reference no: EM131004198
Imagine you are VP of Product Development at a smaller-sized private Generics Pharmaceutical company, with approximately 200 million dollars in annual sales from two generic drugs that focus on the diabetic market. Things have been pretty sweet up to now, but newer innovator drugs are coming to market that are far superior to your 15 year old generic products both in efficacy and safety.
Today, your company's CEO asked you to prepare a strategy on whether to pursue one of the several options that may enhance product development and your company's position in the marketplace. Two anti- obesity drugs are coming off patent and may be viable candidates to expand your product line and enter the weight loss market. Estimates indicate that it could raise annual sales 100% to 400 million dollars. However, your company has also become aware of a smaller European research company with one product in early Phase 2 studies that is showing promise for use as an anti-dementia drug. This option is projected to be a blockbuster, with projected annual sales of approximately $750 million, and could put your company on the map with the potential to go public. In this case, your company must make a substantial investment to continue the European firm's clinical research, but in exchange your company will obtain an exclusive licensing and distribution agreement.
Compare and contrast the issues with either strategy and provide a recommendation to your CEO. Please assure that you cover the regulatory requirements, including data and information needs, to accomplish your chosen path.
You may feel free to submit this information in any format you choose (e.g.-Power-Point presentation; Word Document). Don't be afraid to be creative as there is no "right-answer," perse.
5 Pages. please make sure to include the regulatory requirements
|
Discuss how negotiators prepare for negotiations
: Discuss how negotiators prepare for negotiations. Explain the distributive and integrative bargaining approaches. How do these methods differ? When would a negotiator likely choose each
|
|
How would this affect the consumption function
: Assuming that net taxes are equal to $200 billion regardless of the level of income, graph consumption against income (as opposed to disposable income).
|
|
Management structure in terms of relationships
: Develop an organizational chart for an organization, such as your employer or another company of your choice. This should be limited to senior management groups. Answer the following questions in a paper:
|
|
Develop a recruitment plan to fill the position
: Develop a recruitment plan to fill the position based on the job description you just developed for both internal and external candidates
|
|
Vp of product development at a smaller-sized private
: Imagine you are VP of Product Development at a smaller-sized private Generics Pharmaceutical company, with approximately 200 million dollars in annual sales from two generic drugs that focus on the diabetic market. Things have been pretty sweet up..
|
|
Differences between public health and healthcare
: In your opinion, what are the major differences between public health and healthcare? Explain at least two differences. Based on these differences, do you agree that public health and healthcare are interdependent? Give reasons in support of your an..
|
|
Outcomes of the projects discussed in thecase
: Consider the outcomes of the projects discussed in thecase. In all of them, the payoffs are both larger andachieved more rapidly than in more traditional systemimplementations. Why do you think this is the case?How are these projects different fro..
|
|
Describe the emergency preparedness efforts
: Describe the emergency preparedness efforts of your local health department or a health department of your choice. Support your responses using information from the department's website or other published materials
|
|
Importance of employee feedback
: Evaluate the importance of employee feedback from the manager's stand point, as well as, the employee's stand point. Discuss the three approaches managers can take to conducting feedback. In your opinion, what is the approach you would prefer and ..
|