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Volkswagen group-driving big business with big data

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Reference no: EM132966827

HBR case: Volkswagen Group: Driving Big Business with Big Data

Questions:

  1. What is the landscape of the global automobile industry? How did VW Group's position evolve over the years?
  2. What is VW Group's strategy for 2018? 
  3. What is big data? What role could big data play in this strategy?
  4. If you were the head of a business unit within VW Group, how would you leverage big data to help the company achieve this strategy? You can select any unit, such as any brand or function. 
  5. How would you assess and prioritize different big data-related initiatives so that you could select a winning proposal for investment? 

Reference no: EM132966827

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