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Voice of the international marketing team

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The following is an outline or guide for your Marketing Report: It must be prepared in the voice of the International Marketing team of your company presenting their and analysis and recommendation to the company's CEO and CMO. 1. Country Analysis - A brief discussion of the country's relevant history, population, demographics, working conditions, exchange rates, major industries. Plus an analysis of the topics below and their impact on the your export and marketing plans. When you prepare/make a fact or comment on a practice - think - why does this matter to your company, product and plans?

a. Trade and Economic Situation

b. Political System (structure, current stability of the government)

c. Legal/Regulatory System (what challenges do the systems present)

d. Social and Cultural Forces (race, religion, ethnicity, subcultures, business customs)

Reference no: EM133217207

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