Voice of customer is heard in making such plans for change

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Satisfying the customers of an organization is a requirement for business success. Therefore, customer perceptions matter when trying to decide what products and services the organization will offer. From time to time, improvements to products or services will be needed. In order for an organization to improve, changes must be made, either in terms of the way activities are accomplished or in the nature of the activities being done. In your exploration of these concepts, respond to the following: If customers' wants and needs are to be incorporated into the planning for change within the organization, what tools or strategies might be used to make sure that the "voice of the customer" is heard in making such plans for change?

Reference no: EM132177579

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