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Vital concept in marketing is importance of value

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Reference no: EM133247319

1. One area where Manitobah Mukluks has not developed is in the creation of a customer loyalty program. This type of program, along with CRM, is a great way to build whic important aspect of marketing?

a. exchange

b. value

c. relationship marketing

d. sales development

e. product development

2. A vital concept in marketing is the importance of value. Which of the following is NOT consistent with companies interested in customer value?

a. Offer products that perform.

b. Earn trust through loyalty programs.

c. Determine price limits for promotions.

d. Co-create experiences with consumers.

3. With its Storyboots program, Manitobah Mukluks clearly exemplifies which type of orientation in the evolution of marketing?

a. marketing orientation

b. product orientation

c. sales orientation

d. societal marketing orientation

Reference no: EM133247319

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