Reference no: EM133146589
Exploring the Use of Color: Visual Consistency and Visual Contrast
1. Use a search engine to search for the following websites. Open each home page in a new browser tab.
- Napster
- Adobe
- Anthropologie
- Huffington Post
2. Review the home page and at least three subsidiary pages at each website to determine how each website uses color.
3. Describe how each website uses color-including overall color scheme and individual background, graphic element, text, and image colors. Does the color scheme offer sufficient contrast between the background, foreground, and text? Does the website use its color scheme to create visual consistency across pages? Discuss how you would modify the color, if necessary, to improve readability and visual consistency.
4. Identify any messages or reasons why the website designer may have chosen the color palette. For example, if the colors reinforce a company's brand or identity, or if the colors provoke an emotional response such as feeling calm.
5. Save your findings on your computer with your last name in the file name. (Example: part_01_Jones.doc). Click the Choose File button below to find and select your saved document, and submit.