Visit a local retailer, Provide a 250+ word response to the

Visit a local retailer

Assignment Help Marketing Management

Reference no: EM131030564

Provide a 250+ word response to the following question. Please separate your answers by the parts of the question.Visit a local retailer and while you are there, you need to find a NEW product. It could be identified on the store shelf or on the packaging of the product, but be sure it is identified as NEW to the market. Then, please answer the following questions:

1. What is the name of the product? Do you think this product is increasing the breadth or the depth of the product line? Why did you choose your answers? Support this argument with course material.

2. Is the brand name of the product a good fit for the product? Why or why not? Again, support this argument with course material.

3. Did the maker of the product use packaging and labeling well? List and describe the packaging or labeling strategies you see being used.

4. Do you think this new product will diffuse quickly or slowly through the marketplace? Why? Go into detail using at least one of the characteristics influencing the diffusion of innovation (found on page 264) to support your answer.

Reference no: EM131030564

Questions Cloud

Show the process on a t-v diagram with respect to saturation : determine (a) the pressure, (b) the quality, and (c) the enthalpy. Also, show the process on a T-v diagram with respect to saturation lines.

Describe in detail the water treatment plant : Describe in detail the water treatment plant - The polyelectrolyte dosing process and the sludge blanket conditioning (TFG) and control within the upward flow clarifier

Real-world application of networks in finance : Describe in the Methods in a clear and direct language all the terms you are using and use their mathematical expressions were needed - A critical analysis of the results, not only on those obtained in the paper but also those that can be used taki..

How much e-waste is in the waste stream : How much e-waste is in the waste stream? IN USA Base your answer in Marketing Terms.

Visit a local retailer : Provide a 250+ word response to the following question. Please separate your answers by the parts of the question.Visit a local retailer and while you are there, you need to find a NEW product. It could be identified on the store shelf or on the pack..

Determine the total enthalpy change : A piston-cylinder device initially contains 50 L of liquid water at 40°C and 200 kPa. Heat is transferred to the water at constant pressure until the entire liquid is vaporized.

What does these means in marketing : Strategic Analysis (SWOT, BSG, Ansoff, Positioning Maps)6. STPD (PRIZM, Detailed description of the target segments)7. Marketing Objectives & KPIs by segment, linked to businessobjectives (KPIs: Sales/Revenue, Market Share%, BrandAwareness%, Number o..

Technology has become a significant component : Technology has become a significant component in retail operations, as Berman and Evans. Indeed, nonstore capabilities can provide a competitive advantage for large and small retailers.

Identifying and discussing several new it technologies : Select one of these technologies and determine what methods you would use to integrate this technology into a company of your choosing. Explain why you chose this technology and what advantages it presents to the company.

User Account

All Pages