Vision statement different from mission statement

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Reference no: EM132239091

1) How is a vision statement different from a mission statement? Please provide an example for each.

2) Please explain with examples the facilitating and inhibiting effects of fear appeal commercials.

3) In ethnographic research it is said that, "frustrations are a great place of innovations". Please explain this statement with an example.

4) Explain the concept of transformational advertising. Find an example of a company that is using transformational ads and discuss how the ads might enhance the experience of using the product or service.

Reference no: EM132239091

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