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Vision and mission statement of air canada

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Reference no: EM133038854

Review and present the vision and mission statement of Air Canada.

Does their statement meet the 5 by 5 test? Explain why you believe it is strong? Prepare a new statement and discuss the rationale you used for developing this new statement. Evaluate the extent that the proposed mission statement meets the 10 characteristics and includes the nine components presented in the chapter.

Reference no: EM133038854

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