Reference no: EM13142722
The following is a list of potential concerns and a list of possible solutions for each of the potential concerns. Please match the possible solution to each corresponding potential concern it addresses.
Question
1. Concern: Visibility for the corporation can get lost.
2. Concern: Most promotional materials are not sustainable.
3. Concern: Tracking total investments and return on promotional investments is especially difficult.
4. Concern: You may get swamped with requests for contributions from other organizations connected to the cause.
5. Concern: A corporate cause promotion requires more time and involvement than writing a check.
6. Concern: Corporate cause promotions are often easy to replicate, removing any competitive advantage Match
A. Use a co-branding approach.
B. Consider a sustainable component in the campaign.
C. Make sure you have a plan set and adequate resources to support the time commitment.
D. Complete more quantitative research.
E. Come up with a predetermined plan and budget in case you are approached by other organizations.
F. Be the leader in your industry when supporting a cause and make the initiative as unique as possible while still relating it to the company.
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