Visa interactive exercise-positioning-information technology

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"VISA Interactive Exercise and Positioning and Information Technology"

Choose a global company and describe its target market. Provide a rationale for the response.

Justify the different positioning strategies presented in Chapter 7 of your textbook (attribute or benefit; quality and price; use or user; competition; global, foreign, and local consumer culture). Provide one example of at least one positioning strategy for the products of the global company you chose.

Reference no: EM132676943

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