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Virgin mobile usa-pricing for the very first time

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Reference no: EM133232774

Read over the case  Virgin Mobile USA: Pricing for the Very First Time  HARVARD CASE STUDY; GAIL MCGOVERN

Need to make a reflection 

Consider and utilize the following questions in your reflection:

  • Does this business make sense?
  • How can Virgin Mobile enter a crowded space profitably?
  • What decisions can Virgin Mobile make to offer a better product for the target segment?
  • What are the risks that you must mitigate for the target segment?

Reference no: EM133232774

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