Virgin group market diversification strategy

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Reference no: EM132252909

Answer should be between 250 to 500 words for each question.

1. Do you agree with Virgin Group’s market diversification strategy? If so, what other markets should they pursue? If you disagree, what should be their business focus?

2. How much of Virgin Group’s success can be attributed to their cool status?

Reference no: EM132252909

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