Views on the hbl-psl association

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The HBL's sponsorship of PSL can be considered as a co-branding between two brands. The co-branding decision is critical for both brands as it can help or hurt the brand equity of either brand. Share your views on the HBL-PSL association. Had both brands benefited from this association? Who did benefit more, HBL or PSL, from this association?

Reference no: EM133120559

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