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Reference no: EM133101709

Submit a single, 8-12 page document that includes the following sections. View the sample outline for inspiration.

  1. Executive Summary
    • 1-Page Summary of the Entire Plan
  2. Business Description
    • Name, Location
    • Vision and Mission Statements
    • Overview of Business and products/services offered
    • Legal Structure
    • Industry Overview, Size, Trends
  3. Competitive Analysis
    • Identify top competitors
    • Market share analysis
    • Analysis of strengths/weaknesses (vs your company)
  4. Marketing and Sales Plan
    • Identify you target market(s)
    • Unique value proposition for the target customers
    • Strategy to attract and build customer base
    • Promotion Mix
    • Sales Targets
  5. Operation Plan
    • Location(s), Operating Hours
    • Management and staff (# of employees)
    • Key suppliers
    • Distribution plan
  6. Financial Plan
    • Start-up costs
    • Financing strategy
  7. Team
    • Key team members
    • Credentials and/or relevant experience
    • Roles & responsibilities 
    • we talked about buy-cycle

Reference no: EM133101709

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