View the possibilities for the specialty coffee market

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In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Why did Schultz think he could successfully import the Italian coffee bar concept to the United States?

Reference no: EM13841312

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View the possibilities for the specialty coffee market : In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Why did Schultz think he could successfully import the Italian coffee bar concept to the United States?

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