View of the organization internal and external environment

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Reference no: EM132223707

1. The planning tool that provides management with a critical view of the organization's internal and external environments is known as

a. opportunities examination.

b. leverage analysis.

c. the corporate audit.

d. windows determination.

e. SWOT analysis.

2. When Coca-Cola uses a global marketing strategy that includes a single product and a single message, the product/promotion strategy being employed is

a. dual adaptation.

b. promotion adaptation.

c. product invention.

d. product adaptation.

e. straight extension.

3. Protective tariffs are used by countries to

a. counter the effects of revenue tariffs on the domestic market.

b. ban sales of certain types of imported products.

c. stabilize the prices of imported goods.

d. raise the retail price of imported products to match or exceed that of similar domestic products.

e. raise revenue for the country of origin of foreign products.

4. Some firms are able to achieve temporary monopolies from government patents granting them the exclusive right, for the duration of the patent, to produce and market inventions they have developed. These patents are

a. probably of little use; for what one firm can patent, another can duplicate.

b. probably given in violation of the anti-trust laws.

c. very much in violation of all the ethical principles on which business is based.

d. the result of bribery of important government officials.

e. rewards for the millions the firms have invested in the research and development process.

5. Use of a multi-domestic marketing strategy means that a firm

a. realizes significant economies of scale from mass production.

b. considers all foreign countries to have equally competitive situations with respect to its industry.

c. disregards the principles of market segmentation.

d. tailors its products to effectively reach individual marketplaces.

e. uses universal promotional messages such as Coca-Cola employs.

Reference no: EM132223707

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