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View of the market versus a resource-based view

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The smartphone market has been dominated by Apple, but recently the Droid has been able to leverage Google's information services into market gains while Blackberry, known for its secure business-oriented network, has attempted to become more attractive with a "friendlier" interface. At the same time, a number of less capable fringe firms are emerging. How do these features fit into an industrial organization (IO) view of the market versus a resource-based view (RBV)?

Reference no: EM131181570

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