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View innovation as management process

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Reference no: EM133058809

Question 1. Explain why it is necessary to view innovation as a management process, the importance of "open innovation", and how both relate to Sergey Brin's (co-founder of Google) comment that coming up with an idea is easy, but innovation is difficult.

Question 2. Analyze the role played by government, universities, and entrepreneurs in innovation.

Question 3. How does diffusion of innovations differ from market adoption? Explain how innovation is diffused in a social system over time. Use theories/models from the text or scholarly articles to support your answer. Choose a company in the past decade that convinced an industry to adopt new technology and discuss five factors that influenced this decision.

Reference no: EM133058809

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