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Amazon Inc.
1. Overall vision for the company - where do you want to take the company? What kind of company do you want it to be? What is the logic that holds your portfolio of businesses together?
2. Consistent with your vision, recommend one viable alternative to resolve the key corporate level issues facing the company. Your alternative must be drawn from the set of corporate level strategies. Develop alternatives consistent with the identified competencies/resources and opportunities. Develop the specifics of your alternative so that it is reasonably actionable (e.g. how will you go about it - acquisition/internal development/strategic joint venture, etc., any specific target company and its justification, etc.). Discuss the advantages of the alternative and the downsides.
3. Justify your selection (e.g. the criteria on which your chosen alternative performs better, and outline clearly specific opportunities (trends) and distinctive (or other) competencies on which your chosen alternative is based).
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