Vertical marketing system-horizontal marketing system

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1. What are the examples of Vertical Marketing System, Horizontal Marketing System and Multichannel Marketing System? Give one example for each of them.

2. Resources can mean many things when you are preparing an operational plan. What kinds of resources might you have to plan for? Give at least four examples.

What role do policies and procedures play in operational planning? Discuss

3. A broad array of enforcement actions is available to both state and federal agencies. All but which of the following are used if the government resorts to litigation?

Reference no: EM132260064

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