Vertical integration strategy

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What are the advantages and disadvantage of implementing a "vertical integration strategy" necessary to extend Kroger's "competitive and operating scope within the grocery industry.

Would you push for integration backward or forward to achieve that greater competitive advantage ?; what would the disadvantages of vertical integration strategy bring about as well ? Discuss both sides as they relate to the competitive approach, using the tenets of Vertical Integration.

Reference no: EM131734229

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