Verify the air asias customer service practices

Assignment Help Marketing Management
Reference no: EM133294091

Question: Customer service management has been established to become one of the critical components in managing an organization. Realizing its importance, SIRIM has developed a model known as the CSM Model, consisting of five pillars: customer-centric, customer service delivery, customer communication and feedback, customer service data analysis, and customer segmentation and engagement. The model has included four enablers, comprising human capital management, service delivery operations management, technology, systems, and support management, and knowledge and information management. Based on the CSM Model, verify the Air Asia's customer service practices.

Reference no: EM133294091

Questions Cloud

Think about your current tourism product : Think about your current tourism product destination about New York city and describe your product offering by using the three layers discussed in class: Core
Compute confidence interval estimates : MKTG 432 New Jersey City University compute confidence interval estimates for the true proportion of consumers of this city who would recommend Brand A
How to enter the european market for fresh lobster : For the Atlantic Fisheries Marketing Board, the decision about where and how to enter the European market for fresh lobster was clearly a tough one
Challenges you can face in your international operation : Critically discuss the advantages and disadvantages/challenges you can face in your international operation. (Your response should provide relevant
Verify the air asias customer service practices : The model has included four enablers, comprising human capital management, service delivery operations management, technology, systems, and support management
Which trends are the most likely to increase : Which trends are the most likely to increase growth for the cruise industry? Which one(s) did you find the most interesting, and why
Logical choice to market your chosen event : Which of the key culture segments discussed in that lecture will you choose and why do you believe that this is a logical choice to market your chosen event
Describe how sponsored promotion could provide : describe how sponsored promotion could provide value for your event. your commercial partner and your chosen target market/culture segment
Explain unitarist perspective : Please explain why. 1. Unitarist perspective 2. Pluralist perspective 3. Radical perspective.

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain how e-business has affected industry

Explain How e-Business has affected industry and Discuss the importance of Supply Chain Management

  Stage of the product lifecycle

What has been the effect of the Internet on the product lifecycle?? and hat particular stage of the product lifecycle has been most affected by the Internet

  Briefly describe the industry market for your organisation

Markets segments and decision making Task - Briefly describe the industry market for your organisation and evaluate current trends in: Growth

  Major health care provider drop a service

What marketing challenges would arise should a major health care provider drop a service that is socially popular but economically unprofitable?

  Marketing department of a large manufacturing firm

Suppose that the marketing department of a large manufacturing firm decided to adopt the motto, "We will build a product to suit any buyer's needs." What type of difficulties could this philosophy impose on the operations department?

  Explain the type of consumer offering

Explain your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed

  Why is it important for a brand to pay attention

Why is it important for a brand to pay attention to changing laws, the environment and new competitors entering the market?

  Develop the marketing strategy section of their plan

Develop the marketing strategy section of their marketing plan.

  Explain entrepreneurial forms

Explain Entrepreneurial forms and What is the most appropriate form of ownership for an aggressive entrepreneurial firm

  How do marketers strategically plan to market products

You are sitting in your home and you pick up a package of OreosTM (or some other product of your choosing). After realizing that you have purchased.

  Describe a physical facility associated with company

Describe a physical facility associated with company. This can be a unique manufacturing or distribution center, retailer, or even a merchandising technique

  Should channel images be consistent with brand images

Should channel images be consistent with brand images? Is TV advertising still the most powerful advertising medium or has it faded in importance?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd