Venture into the health care product market

Reference no: EM133664748

Question

Bells and Berries, Inc., a cosmetic manufacturing company, is planning to venture into the health care product market. The company's analyst has prepared a graphical depiction of the positioning of competing brands. The graph helps the marketing team identify opportunities in the market and diagnose potential problems in the marketing mix. The graphical representation prepared by the analyst is called a _____.

Reference no: EM133664748

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