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Various trends in e-commerce

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In 2020, the COVID-19 pandemic outbreak has impacted many life aspects of Malaysians. Various rules for social distancing have been implemented by the government. With most people needing to stay at home more often, Malaysians have been adapting to the outbreak and new regulations. Many businesses have started to venture into online channels for sales and marketing. How consumers shop, what do they buy and how do they respond to marketing tactics employed by businesses are contributing to various trends in e-commerce.

The followings are some of the latest trends in e-commerce:

? Artificial Intelligence (AI)
? Social Media
? Mobile Commerce
? Augmented Reality for Product Visualization
? Rising of Subscription Based Business Model
? Chatbot as Personal Assistant
? Localization and Personalization of Customer Experience
? Influencer Marketing Bring in Sales Leads

Each assignment group to pick TWO (2) latest trends.

Reference no: EM133148333

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