Various traditional market segmentation strategies

Reference no: EM13268826

1. Briefly identify and discuss the various traditional market segmentation strategies, and then choose one of the strategies and include a real-world example by discussing the advantages and disadvantages that strategy has.

2. Please consider one of the following questions and support your answer with an example:

A. Are market segments created by marketers or customers?

B. What are some of the different ways to segment products, and how does a company know which to choose?

C. Is it possible to define a segment too narrowly or too broadly?

D. What are the dynamics of a target market that marketers need to consider over time?

E. Is it wise to have more than one target market?

Reference no: EM13268826

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