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Marketing Plan
In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly traded company, of your choice. Utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit I you will provide a Company Overview and a PEST Analysis. Company Overview
This section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer. You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code, mission/vision/objectives, or any other general information about the company. PEST Analysis
The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company.
Explain how academic knowledge impacts the social elements and institutions of both local and global communities. Assess how the principles of active citizenship could impact the contemporary issue during the next five to ten years
What is happening to market size, growth, geographical distribution and profits and what are the major market segments? What are their expected rates of growth?
subject soft cheesemarket data collection amp research methods presentationthe goal of this project is to give you
Research and analyze a company or brand's use of social media. In 5-7 double-spaced pages (12 point times new roman font, 1 inch margins including references) . Craft a polished report that demonstrates the ability to understand a business' use of so..
Compare and contrast General Motors operations in Europe and China. What are they doing wrong in Europe and what are they doing right in China?
Discuss the markup for the Coca Cola products. How do you project your markup will affect profitability?
which statement best describes a situation in which a marketer might choose a selective demand promotional
Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging
a photograhic presentation of the purchase process which consumer does through for a product or service of your
Develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. Create your NAB company name and explain its significance
Provide an overview of the product, its brand category, and the niche that it is intended to fill, Evaluate the unfilled product niche, focusing on the demands of a specific target market
You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. Provide the following marketing strategy information: Discuss the marketing research tools that you used in your marketin..
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