Various components of pandora business

Assignment Help Business Management
Reference no: EM131064094

Music CD sales collapsed when Napster began its online music site, where visitors could find the song they wanted and download it for free. Though Napster ran afoul of copy right law and was shut down, the demand for single-song downloads was so intense that Apple's iTunes store became an instant hit. reluctantly, Record labels such as Sony and Warner made royalty deals with iTunes, Amazon, Rhapsody, and even Walmart, but the music industry's business model is under assault once again. Song download sales are shrinking, and analysts predict that streaming Internet radio services such as Pandora will take a chunk out of the market.

Billed as the station that "plays only music you like," Pandora.com offers music lovers access to their own customized "radio stations." Pandora's website visitors can submit a favorite song, artist, or composer, and Pandora's software builds a playlist of similar song.

The software that power the playlist emerged from the Music Genome Project. Launched by Pandora founder Tim Westergren. He and a team of musicians and musicologists analyze 10.000 songs a month for hundreds at attributes-harmony., rhythm, lyrics, instrumentation, vocals, genre, and others. The result of their efforts is an immense and continuously growing database that powers a recommendation engine to suggest music with similar attributes--the same musical "DNA." A visitor who asks to hear Glenn Miller's music of the 1940s will be offered old favorites such as "Heard and Soul" or "Smoke Gets in Your Eyes." An Usher fan's playlist will fill with songs by artist such as Chris Brown and T-Pain. The musicologist don't count popularity as an attribute, so unknown bands appear regularly, giving them a welcome opportunity for exposure. Through artists earn a royalty from Pandora each time their songs plays, the service is far less profitable for them than song downloads. A song must be streamed  at least 200 times to earn the same royalty as one download.

With more than 50 million users, Pandora relies an targeted advertising and premium subscriptions for revenue. Westergren says "If you're a car ot beverage company, you can come to Pandora and say i'd like to put this advertisement in front of men in their 30s listening to rock music in Kansas. " People cab buy subscriptions for a few dollars a month to omit the ads".

Although most users initially enjoyed pandora's services while sitting at their computer at home or work, they can now add the streaming, customized radio service to their smartphones. The shift makes their "radio" mobile, and this is what threatens to disrupt the music industry's business model again. "It's impossible to overstate [the smartphone], "says Pandora's founder. " the iPhone has ... Almost doubled our growth rate overnight." This time around, the online stores that sell MP3 downloads will also have some adapting to do. 

Provide a 2-4 Paragraph summary! 

Question 1:

What are the various components of Pandora's business?

Question 2:

What are some shortcomings of downloading music?

Question 3:

How does Pandora address some shortcomings of downloading music?

Question 4:

How could music labels and online stores use the web to respond to Pandora?

Reference no: EM131064094

Questions Cloud

Describe the admission process for a direct admission : Define the term admission process and describe the admission process for a direct admission.
Upload assignment-critical review : The increasingly competitive nature of the global economic marketplace has resulted in organizations making continual changes to their workforce requirements. This relentless focus on quality and cost has destabilized many organizations, affecting..
The offender need to address to be successful : What areas does the offender need to address to be successful upon re-entry? Make sure that the goals you develop for him can be measured. What community resources and programs will you draw on for th
Compare and contrast verbal and nonverbal communication : Define the term communication styles, then compare and contrast verbal and nonverbal communication. Give an example to illustrate your understanding of the concepts.
Various components of pandora business : What are the various components of Pandora's business? What are some shortcomings of downloading music?
Paper - fantasy baseball game online : Write 4 page paper about given topic. Topic - Fantasy baseball game online.
Defining the new division of existing business : Write a 350-word executive summary defining the new division of existing business. Share your Vision, Mission, final business model, and value proposition, and list your key assumptions, risks, and change management issues. Quantify the growth and..
Effectiveness of medication as a therapeutic treatment : Why is medication the first line of defense in many situations? Is it because these substances are so much more effective? Let's consider what some of the research states regarding treatment of GAD as an example.
What factors do you think explain this trend : In recent years many companies sent managers overseas on short-term assignments (for a couple of weeks or less) rather than on a long-term basis. What factors do you think explain this trend? What are the advantages and disadvantages of relying on..

Reviews

Write a Review

Business Management Questions & Answers

  Produces braking devices exclusively for the ace motor

Super Performance Parts (SPP) produces braking devices exclusively for the Ace Motor company, an automotive manufacturer. SPP has been leasing warehouse space at a public facility 20 miles from the company's plant. SPP has been approached by a ..

  Strategic management starbucks strategic choices from an

strategic management starbucks strategic choices from an integrative perspectivehow does starbucks strategy work?how

  What is the impact of organization

What is the impact of Organization 2005 on the SK-II initiative? Do you expect support or resistance? How would you manage the product launch during this transition?

  Questionwith the growing use of digital payments and the

questionwith the growing use of digital payments and the decreasing use of cash payments improved digital security as

  Impact of vietnam war on american culture

Consider the impact of the Vietnam War on American culture. In the decades prior to the 1980s, two issues beset American culture: civil rights and the Vietnam War.

  Enreneurship''s role in an economy and society

Explain, in your own words, Schumpeter's view of entrepreneurship's role in an economy and society.

  Nine building blocks of detachable hood backpack

The idea of operating a business that deals with detachable hood backpack will be able to offer a unique experience to the customers. The detachable backpack hoods are integrated into the backpack to offer a super look. It is also truly differenti..

  Understanding or analysing the knowledge situation

What are the possible models for understanding or analysing the knowledge situation. What is the knowledge or intellectual capital that needs to be managed or process

  Illustrate major differences between two types of clusters

identify which clusters represent technology developers and which clusters represent technology users. Use smart art to illustrate the major differences between these two types of clusters.

  Which company has the strongest supplier monitoring

Which company has the strongest supplier monitoring as well as compliance program-Nike or Wal-Mart? Why?

  Use of hr technology

The use of HR technology has grown rapidly in the past decade as workforce technologies are used to transform the way HR delivers its activities.

  How leaders influence organizational performance

Comprise in your response explain how leaders influence organizational performance and provide an example that is congruent with your position.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd