Variety of retailers sell one-carat diamonds

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A recent study indicates that a variety of retailers sell one-carat diamonds, but consumers pay vastly different prices at Costco versus Tiffany’s. The diamonds are a commodity; they must meet the same standards and are rated the same. Why would a consumer spend thousands more to buy a stone at Tiffany’s?

Clear introduction stating your point of view in the first paragraph. Supports your point of view with at least 2 reasons in the second and third paragraphs and also relate personal experience.

Reference no: EM132222932

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