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Variety of mattress sizes and qualities

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Casper is selling a variety of mattress sizes and qualities with ranges of price. When you ask the Business Development Manager, Ms.Razan, is she worried about the steep price of the mattress will encourage prospective customers to buy other mattresses for the different company instead of Casper products? She says "You are right. This is a real concern I have. Is there anything I can do to discourage potential customers from making such a choice? What information would you provide Razan in response to her question?

Reference no: EM133136710

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